One of the most direct methods companies use to get in front of their customers is by exhibiting at trade shows. Trade shows are extremely valuable for both exhibitors and attendees. Home improvement shows are conventions where several companies come together to display their best products and services related to home design, decor, improvement, and remodeling.
If you are a homeowner remodeling your home, attending a home remodeling show can give you essential insight on available and trending products as well as which company can serve your needs best.If a company has a new product or service, they’re likely to disclose it for the first time at a trade show. This is a great way for you to have access to the most up-to-date and innovative home remodeling products and services.
Show attendees say that one of the greatest benefits of participating in a trade show is abbreviating the purchasing process from weeks to a single day. According to a survey conducted by Skyline Exhibits and EXPO Magazine, “trade shows and conferences are an important part of product sourcing and buying process” said 88% of the people polled, while 91% said that “trade shows are essential for comparing products and meeting suppliers in person.” Surveys also show over and over that prospects and customers attend trade shows with the intention to learn and gather information.
Trade shows can also provide you with greater confidence in your purchase. You will have an opportunity to see and compare the products first hand. This is a great way to test them out before making the final decision. Even just seeing something in person can change your mind. For instance, you may have your heart set on a lovely marble floor, but when you see under bright lighting, learn about the qualities of natural stone; such as absorbing liquids and leaving permanent stains, it just doesn’t feel as appealing as you thought it would. It’s better to make such discoveries at the show than after having it installed in your home!
HOW TO PREPARE FOR A HOME REMODELING SHOW
Know what you need or are looking for: do your homework before the show and look into the exhibitor list and floor plan. Based on what you are looking for, you should be able to prioritize a list of vendors or products that you want to make sure you get to see. This approach should help and guide you, as there will be a lot to take in, but also remain flexible. You may come across a new feature or product that you weren’t aware of before which may be just the solution you need.
Have a list of questions: if you are looking for a particular product or solution. Make sure you know what to ask in order to compare the best options.
Take business cards: make sure you take a good amount, as anybody you encounter is most likely going to ask for your information. You are also going to receive a lot of business cards, hence try to plan for a way to keep them organized.
Attend presentations: it is always a good idea to attend at least two presentations, especially from a company who sells a product you are interested in. You will have the opportunity to gather more detailed information and formulate questions about the product once you reach their booth.